The problem isn’t the market.

It’s the message.

Great candidates don’t want endless bullet points or vague responsibilities. They want clarity. They want to understand what the job actually involves, why it exists, how success is measured, and what it means for their future.

Too many job adverts are copied from outdated templates that no longer reflect how roles — or expectations — have changed. When every advert sounds the same, every shortlist looks the same too.

The strongest job descriptions tell human stories. They explain impact, progression, ownership, and how decisions are made. They show personality instead of hiding behind buzzwords.

Recruitment is marketing. Your job description is your first impression.

If it reads like everyone else’s, don’t be surprised when your applications look exactly the same.

#RecruitmentConsultancy #TalentAttraction #HiringStrategy #EmployerBrand #JobDescriptions #CandidateExperience #RecruitmentMarketing